Interactive content platform

Content Experience: Scaling interactive client deliverables

Interactive client microsite concept displaying research insights and charts

Research teams usually delivered insights through presentations and spreadsheets. When the organization began exploring more dynamic client experiences, I looked at what it would take to move from one-off dashboards to a reusable content platform.

What began as a client-facing microsite grew into an exploration of a configurable builder and the design foundations behind it. I looked at how internal teams might assemble branded, data-driven experiences while keeping them consistent across clients and projects.

Role: Product Designer
Product: Interactive content platform
Scope: Platform, builder, and design-system exploration
Stage: Independent exploration; later production contribution

Content Experience builder for assembling a branded client microsite

Content Experience prototype modal — The authoring model let teams assemble editable client experiences from reusable modules.

Content Experience prototype interface — The authoring model let teams assemble editable client experiences from reusable modules.

Reusable content cards — Reusable modules and design tokens kept the experience consistent across changing client themes.

Content Experience design tokens — Reusable modules and design tokens kept the experience consistent across changing client themes.

Final bank microsite displaying modular research data and charts

Where It Landed

The exploration defined how the authoring model, reusable modules, and client-facing design foundations could work together. I later joined a separate production initiative, evaluated the available design systems, and recommended the microsite foundation for the MVP.