Interactive content platform

Content Experience: Scaling interactive client deliverables

Designed the authoring model and reusable module structure for assembling branded, data-driven client experiences.

Interactive client microsite concept displaying research insights and charts

Research teams typically shared insights through presentations and spreadsheets. As the organization explored more dynamic formats, I began investigating how a reusable content platform could support interactive, branded client experiences.

The exploration grew beyond individual dashboards into a configurable authoring model, reusable content modules, and a consistent design foundation. I also built an interactive proof of concept to explore how teams could assemble and customize client deliverables.

Role: Lead Product Designer
Product: Interactive content platform
Scope: Platform, builder, and design-system exploration
Stage: Independent exploration; later production contribution

Content Experience builder for assembling a branded client microsite

Content Experience prototype modal — I designed and prototyped a modular authoring workflow so teams could assemble and configure client experiences without building each deliverable from scratch.

Content Experience prototype interface — I designed and prototyped a modular authoring workflow so teams could assemble and configure client experiences without building each deliverable from scratch.

Reusable content cards — I developed reusable content modules and a token-based design foundation to support consistent experiences across different client brands and configurations.

Content Experience design tokens — I developed reusable content modules and a token-based design foundation to support consistent experiences across different client brands and configurations.

Final bank microsite displaying modular research data and charts

Where It Landed

The exploration brought the authoring model, reusable modules, and client-facing design foundation into one system. I later joined a separate production initiative, reviewed the design systems available to that team, and recommended the microsite foundation for the MVP.